Dr. Pepper Contest
September 10, 2003

Dr. Pepper’s holiday promotion, “Be you, be in the game,” gives drinkers of the popular soft drink the chance to win the opportunity to appear in a Nintendo game.

Beginning in November, Dr. Pepper drinkers can instantly win the grand prize as well as many other minor prizes, including GameCube systems, Gameboy Advance SPs, and the ever popular discounted/free sodas.

Game pieces will be located under the caps of Dr. Pepper, Diet Dr. Pepper, and Red Fusion.

"Dr Pepper is a one-of-a-kind soft drink, and this year we wanted to create a holiday promotion that really leverages the brand's originality and generates both volume and buzz with our 12- to 34-year-old target consumers," said Jim Trebilcock, senior vice president-consumer marketing. "Coupled with the fact that video gaming ranks high on the list of leisure activities of this group, a collaboration with Nintendo, the worldwide leader in interactive entertainment is an inspired match for Dr Pepper."

Reported By: Nick Arvites