Dr.
Pepper Contest
September 10, 2003
Dr. Pepper’s
holiday promotion, “Be you, be in the game,” gives drinkers of the
popular soft drink the chance to win the opportunity to appear in a
Nintendo game.
Beginning in
November, Dr. Pepper drinkers can instantly win the grand prize as well
as many other minor prizes, including GameCube systems, Gameboy Advance
SPs, and the ever popular discounted/free sodas.
Game pieces will be
located under the caps of Dr. Pepper, Diet Dr. Pepper, and Red Fusion.
"Dr Pepper is a
one-of-a-kind soft drink, and this year we wanted to create a holiday
promotion that really leverages the brand's originality and generates
both volume and buzz with our 12- to 34-year-old target consumers,"
said Jim Trebilcock, senior vice president-consumer marketing.
"Coupled with the fact that video gaming ranks high on the list of
leisure activities of this group, a collaboration with Nintendo, the
worldwide leader in interactive entertainment is an inspired match for
Dr Pepper."
Reported
By:
Nick Arvites
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