September 10, 2003
holiday promotion, “Be you, be in the game,” gives drinkers of the
popular soft drink the chance to win the opportunity to appear in a
November, Dr. Pepper drinkers can instantly win the grand prize as well
as many other minor prizes, including GameCube systems, Gameboy Advance
SPs, and the ever popular discounted/free sodas.
Game pieces will be
located under the caps of Dr. Pepper, Diet Dr. Pepper, and Red Fusion.
"Dr Pepper is a
one-of-a-kind soft drink, and this year we wanted to create a holiday
promotion that really leverages the brand's originality and generates
both volume and buzz with our 12- to 34-year-old target consumers,"
said Jim Trebilcock, senior vice president-consumer marketing.
"Coupled with the fact that video gaming ranks high on the list of
leisure activities of this group, a collaboration with Nintendo, the
worldwide leader in interactive entertainment is an inspired match for