GameCube Now $99
September 26, 2003
It is finally
official, as today Nintendo announced that the GameCube’s price will
be dropped to a clean $99. The new price point will be effective
immediately (Sep. 25th) in all retailers, and comes to us at a
perfect time for the holiday season. It's good to see Nintendo get
a little more aggressive at trying to sell GameCube hardware for the
end of the year, and hopefully this will turn around the slump in
sales that they have been facing in other regions. If you still
don't own a GameCube, you have no reason to hold back anymore.
The move is an
attempt to further boost the sales of the Nintendo’s fall lineup, which
includes games like Mario Kart: Double Dash!! (November 17),
Mario Party 5 (November 11) and 1080 Avalanche (December 1).
In addition to
this move, Nintendo also expanded the Players Choice lineup as well as
lowered the price on many of the more popular first party games in the
Players Choice collection. The full press release follows:
PRICE DROPS TO $99!
New Hardware Price
Spearheads Aggressive Holiday Campaign
Sept. 24, 2003 – Just in time for the biggest video game thrills of the
fall, Nintendo of America Inc. today announced a new MSRP of $99.99 for
its Nintendo GameCube™ home game console, effective tomorrow, Sept. 25.
This great new price opens an $80 price advantage over its two console
While the price of
Nintendo GameCube hardware is falling, the variety and affordability of
great software is soaring. Coupled with expansion of the Nintendo
GameCube library to more than 320 games by the end of the year, the new
MSRP of $99.99 and added exclusive offers will further boost momentum
for the console throughout the holidays.
Double Dash!!™, available Nov. 17 exclusively for Nintendo GameCube, is
the most-anticipated game of the season. Nintendo has announced that
customers who reserve a copy of the game in advance will receive a free
bonus disc, loaded with game footage and gameplay previews for a wide
array of upcoming hits.
Nintendo recently expanded the Player's Choice library offering
discounted prices for a half dozen award winning games including Super
Mario Sunshine™, Animal Crossing™ and Metroid® Prime.
"So far in 2003,
Nintendo GameCube is the only home console showing an increase in unit
sales compared to 2002," says George Harrison, senior vice president,
marketing and corporate communications, Nintendo of America. "Every time
a generation of technology has moved into the true mass market, Nintendo
has prospered. This incredible new price and our great software offers
are designed to accelerate that trend like never before."
"This is not only
good for Nintendo, but great for consumers," says Lucky Evani, Toys 'R
Us representative. "For $99, you can now buy video game technology that
you couldn’t have purchased for $99,000 just a few years ago."
The hot holiday
titles from Nintendo will include Mario Kart: Double Dash!! (Nov. 17),
Kirby™ Air Ride (Oct. 13), Mario Party® 5 (Nov. 11), 1080º™ Avalanche
(Dec. 1), and Pokémon Channel™ (Dec.1), as well as the highly
anticipated Final Fantasy®: Crystal Chronicles™ and Pokémon Colosseum™
in the first quarter of 2004. In addition, the Nintendo GameCube fall
lineup is replete with top quality interactive thrills provided by
independent publishers that appeal to every game taste, ranging from
sports to action to role-playing titles.
2nd Opp & Nick Arvites