July 28, 2004
NINTENDO ANNOUNCES OFFICIAL NAME AND NEW DESIGN FOR NINTENDO DS
More Than 120 Games in Development Worldwide for Nintendo's New Game
REDMOND, Wash., July 28, 2004 – In preparation for the launch of
Nintendo DS™ in North America and Japan later this year, Nintendo today
announces major global developments for the innovative dual-screen,
wireless, hand-held video game system.
Nintendo DS Closed - Click to Enlarge
Nintendo DS, originally chosen as the code name, has been selected as
the official product name. The Nintendo DS name evokes the idea of a
portable system with "dual screens," providing the rationale for the
final name. The hardware also has been redesigned to sport a slimmer,
sharper look. The retooled Nintendo DS features a thinner, black base
and an angular platinum flip-top cover. The face buttons and shoulder
buttons are larger, and some have been reconfigured for optimum use. The
unit includes a new storage slot for the touch screen's stylus, and the
speakers now broadcast in stereo sound, with or without headphones.
"The Nintendo DS will change the future of hand-held gaming," says
Satoru Iwata, president of Nintendo Co., Ltd. "Dual screens, chat
functions, a touch screen, wireless capabilities, voice recognition –
these abilities surpass anything attempted before, and consumers will
benefit from the creativity and innovation the new features bring to the
world of video games."
Software companies worldwide have more than 120 Nintendo DS games in
development. Nintendo alone is developing more than 20 titles, and in
excess of 100 companies have signed on to create games for the new
"The innovative functions make Nintendo DS a superior game device, while
the chat feature and ability to detect other DS units make it a social
device as well," says Reggie Fils-Aime, Nintendo of America's executive
vice president of sales and marketing. "We've figured out the magic of
what makes portable game play so attractive to consumers. We've defeated
nine challengers and once again we're prepared to win."
Nintendo will announce the launch date, price and game lineup for
Nintendo DS at a later date.